Private Label is a relatively new concept whereby the customer owns the intellectual property of the brand.
Increasingly popular with large independent retailers or banner groups, it allows our customers to determine how much effort and expenditure they put into developing brand recognition and loyalty. This is done in the certain knowledge that they can never face competition from other retailers, and any growth in the brand is for their own long-term benefit.
At Quarry Road we have worked with several of our customers to create their own brand, in some cases an entire portfolio of labels across many varietals and several price points.
Some examples of the brands we have helped to bring to market: